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and % of them consume sport in one form or the other.
going to be that big for spni and sonyliv in terms of live sports. in an exclusive chat with insidesport.co, sodhi shared how important is sports for strategical growth of sonyliv and what can be the strategy when there is no significant live cricket involving team india. here are the edited excerpts...
https://www.insidesport.co/sports-content-is-driving-ott-consumption-in-india-uday-sodhi/