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chevrolet was designated as the entry-level product. next, (in ascending order), came the pontiac , oakland , oldsmobile , viking , marquette , buick , lasalle, and cadillac . by the s, certain general motors products began to shift out of the plan as the products improved and engine advances were made
marque strategy, the gap between the chevrolet and the oakland would be filled by a new marque named pontiac , a quality six-cylinder car designed to sell for the price of a four-cylinder. the wide gap between oldsmobile and buick would be filled by two companion marques: oldsmobile was assigned the up-market...
https://en.wikipedia.org/wiki/LaSalle_(automobile)