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the thing is, most of us (brits) are not used to having long-term, meaningful relationships with chinese people – we suspect that though some aspects of relationship are common to all humanity, there still some things about the chinese way of doing relationships that are, well, different, but we're not
the model is a bit simplistic, but for western companies wanting to do business there it's a good place to start. it may sound crass, but you can think of this like a computer game with two "levels"; entering, operating in and even surviving in each level has its own challenges, especially if you're not...
http://www.chamber-international.com/export-import-key-markets/how-to-export-to-china/chinese-business-relationships/