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different buying behaviour. perfumes have been used for millennia as a way of spicing up, or hiding, everyday musk. in the intervening centuries, the process of developing perfumes has changed somewhat. the alchemy of mixing essential oils, flowers and the mystical ambergris, has been replaced by synthetic
market: the multi- and omni-channel for the sale of perfume, as well as the channel specific ways of enticing shoppers to buy. according to the research, the top sellers for both men and women have seen little change over the past five years. for women, chanel no , first on the market in , remains a staple...
https://www.consultancy.uk/news/12355/demand-for-fragrances-remain-stable-but-consumer-behaviour-is-changing