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genders in the - year age group, amongst cities in india (mumbai, delhi, hyderabad, ahmedabad, chennai, kolkata, surat, jaipur, kochi, and amritsar) that comprised metros and mini-metros to get an in-depth understanding of the financial culture among modern day indian consumers. financial culture impacts not
thompson india, who commissioned the study, says, "financial thinking is undergoing several fascinating shifts and it is important that brands understand and address them. one of them that intrigued me the most was that when the indian family was more of a joint family, financial decision making was concentrated...
https://www.adforum.com/tribune/wunderman-thompsons-culture-muscle-study-reveals-interesting-insights-into-indias-financial-culture