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fssai not to allow use of terms like natural and traditional on labels friday, november, , : am [ist] ashwanimaindola, new delhi food businesses in india will not be able to use words or phrases such as natural, fresh, original, traditional, authentic, genuine and real on food labels except under specific
regulations, such restrictions are primarily aimed at limiting an open- ended use of these words/phrases by food businesses on frivolous grounds. further it states that the fbos need to put a disclaimer when the trademark, brand name or fancy name containing adjectives such as "natural," "fresh," "pure...
https://www.fssai.gov.in/upload/media/FSSAI_News_Labels_FNB_03_12_2018.pdf