Search Results for: Reduced size models
want wins over need... more defining market segment & customer profile demographic (education, occupation, income level, age, gender, etc.) geographic location business markets (type, size, location, turnover, etc.) consumer behavior characteristics why new products fail?
inadequate understanding of customers needs and wants; market size and customer buying patterns are not adequately researched.. more new product development (npd) shift to new approaches: reasons designers, not marketers, identify new product opportunities. traditional marketing tools are good for analyzing...
http://www.1000ventures.com/business_guide/market_research_new.html