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once a benchmark of quality. it builds consumer confidence and increases customer loyalty signification of trade marks as per the trade marks act, trade mark means a mark, that is a device, brand, heading, label, ticket, name or an abbreviation of a name, signature, word, letter or numeral, shape of goods
, packaging or combinations of colors or any combination thereof. it must be used or propose to be used in relation to goods or service, which are the subject of trade or manufacture. the mark must have some size to be a mark at all, but the size required to satisfy the act cannot be defined. service...
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