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europe. we diversified into ice cream... from sausages in , lever brothers bought wall's, a popular sausage company. however, at the time, perishable products couldn't be properly distributed and sales dropped dramatically during warmer weather. so richard wall had the idea to diversify into ice cream...
https://www.unilever.com/news/news-and-features/Feature-article/2020/seven-things-you-may-not-know-about-unilever.html