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back-and-forth discussions with customers at johnson & johnson and l'oreal , they decided it was time to form a group of brand owners in more formalized discussions. thus was born the e-com packaging council (ecpc). the aim is to get the brands together to present a united front in the e-commerce space, not
how they see the issues shaping. the group is just getting started, but already has - member companies on board, including several heavy hitters in addition to those already mentioned—mondelez, general mills, procter & gamble, wayfair, kraft heinz, and general mills, just to name a few. the group is not...
https://www.packworld.com/issues/e-commerce/article/21105311/new-ecommerce-packaging-group-aims-for-twoway-dialog-with-retailers