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mt. marketing and innovation, thus, are increasingly becoming important on the cusp of white revolution . this is also evident from the fact that dairy business is expected to reach rs. , crore by with a cagr of about %. but, is white revolution symptomatic in nature?
the new revolution has effectuated dairy firms' marketing strategy for milk and milk products, resuscitating the outlook of product-market mix. for example, until s, dairy business was more specific to production and sales of butter, ghee, skim milk powder (smp/wmp), spray and the market structure was...
https://indiadairy.com/latest_news/unveiling-white-revolution-2-0-dairy-business-expected-to-reach-rs-21-9-crore-by-2024/