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innerwear space with its brands big boss, force nxt, missy, champion, ultra, force go wear, footprints etc. its brands are also exported in over countries which includes uae, oman, jordan, qatar, kuwait, bahrain, yemen, iraq, nepal, and sudan. investment rationale change in consumer dynamics—to drive revenue
class, a segment constantly striving for a better lifestyle and upper class, those who have high disposable incomes and can afford better products & lifestyle. dollar industries over the years have been one of the highest spenders on advertisement compared to peers. the company spends ~ %- % of its revenue...
https://www.dollarglobal.in/assets/upload/research-report/04-Dollar_IndSec_IC_27Oct17.pdf