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local beers to choose from, but there were no imports or special ales, stouts, wheat beers or others. however, slowly theobrands with the import beers got hold on a small consumer group, which grew bigger and bigger, year-by-year, in the quest for better and different beers. pilsner urquell should not
stand alone in our range and were soon followed in by heineken and murphy and later a major expansion with chimay trappist beer, st. feuillien christmas beer, erdinger weissbier and many other interesting beers, which were marketed under theobrands' concept of "beer from all over the world." not only...
http://www.theobrands.dk/english