Search Results for: Beer
influence #event : tsingtao, the chinese beer celebrated by the germans!
tsingtao, china's number brewery, has chosen sopexa to run a campaign to win over german consumers. the agency has been tasked with designing and running events operation, called "tsingtao conquers munich", that took place during two summertime highlights in europe's beer capital: the isle of summer...
https://sopexa.com/en/portfolio/tsingtao-conquers-munich/
s business vanished overnight, said chris herron, co-founder and ceo of the craft brewery in athens, georgia. that's when the business started to "think out of the sandbox," herron said. as demand for beer, its core product, fizzled, the business summoned its brand purpose for inspiration: "fostering
on its brand promise meant offering a solution to achieve that goal, he said. the business then shifted gears to producing what overnight became a high-demand product: hand sanitizer. tapping a recipe from the world health organization, the brewery whipped up hand sanitizer on-site, selling it in beer...
https://www.uschamber.com/co/events/virtual/workshop-wednesday-pivoting-your-business-to-survive-the-pandemic