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claims. in the code the term 'digital interactive media' refers to any media platform, service or application providing electronic communications, using the internet, online services, and/or electronic or communication networks, including mobile phone, personal digital assistant and interactive game consoles
which allow the receiving party to interact with the platform, service or application. for purposes of this guidance, the term "mobile" refers to mobile phones and wireless devices (such as, but not limited to, portable game consoles , tablets, wrist watches, etc.) which a user can call from and interact...
https://cdn.iccwbo.org/content/uploads/sites/3/2018/08/icc-guide-for-responsible-mobile-marketing-communications.pdf